There's a Word for It: Garbage.

A couple of new strangers tried to get me to read their new self-published novels. Ugh. 

You folk who are doing well with your self-published novels and short stories: You know what you're good at?

You're good at promotions.

Because you GOTT-damned sure can't write.

Please, stop what you're doing. You're just hurting literature.

Two well-known self-publishers of total shit who were good at promotions.