Sidelining Martin Goodman

Continuing essay to counter the constant erroneous corporate propaganda regarding the early days of Marvel Comics.

Another thing that the Lee droolies like to do is to claim that Stan Lee was a marketing genius guiding the corporate ship known as Marvel Comics. This never happened. Martin Goodman, the publisher and owner, held Lee in such low esteem that his junior cousin-by-marriage had to clear everything through the owner (Goodman) for all but the most minor decisions. Contrary to the lies made popular by later faux-historians, you can see that Martin Goodman was a hands-on publisher who paid very close attention to all of his publishing ventures, especially to Marvel Comics. Once Kirby and Ditko had revitalized the comics publishing portion of his publishing outfit he did not want the Comics Code Authority, or muckraking journalists, to come down on him with complaints against the material he was printing.  He was enjoying his resurgent economic success, while also searching for a buyer to make him a rich man. He didn't need complications and kept a very close eye on Marvel.

I mention all of this because I was recently referred to an article which repeats the fallacy that Lee was some kind of marketing genius, giving him credit where none is due.

Lee never marketed anything. Just as he never created, plotted, or wrote anything.

Lee was a rudderless shill. He depended upon upper management for all direction. All of it. Martin Goodman was the man who built a publishing empire from essentially nothing. Goodman hired the talent, paid them, saw to the day to day running of the show and made sure the bills were paid. And he certainly knew how and where to advertise and to make the decisions concerning customer outreach.

This article claimed that it was Lee who saw a way to expand sales by noticing new customers who hadn't been targeted. However, Lee didn't see any untapped market. He never directed any kind of promotional campaign or fan outreach. Hell, he couldn't buy paperclips for the office without permission so how was he supposed to find and toss advertising money at this great invisible prospective customer base?

Reporters like the fellow who wrote that article make a common error. They had seen that lying blowhard on TV, radio, or in too many print interviews for them to formulate any honest conclusions remotely based on the truth.

Lee was never executive material who could be trusted with a responsibility as important as marketing. If no corporate powerhouse had ever wanted his one dimensional car salesman schtick, his own cousin wasn't going to trust him with something as serious as advertising Marvel Comics. Lee was a subnormal jackass, and he was far too stupid to create any complicated or nuanced business models. He couldn't even plot the comic strips so often credited to him!

However, Lee was a shill who had value to various Marvel owners (and Marvel owners ONLY!) due to his (and the corporations) unfounded claims over the intellectual property stolen from creators like Jack Kirby and Steve Ditko.

Giving that creep credit for the hard work of Martin Goodman is akin to saying that the actor who portrayed The Marlboro Man was the Chief Financial Officer of a multi-national tobacco corporation. Would you say that some nameless actor was the business mastermind of the vast Marlboro Cigarette Company? Only a snookered moron would make that claim. Like the Marlboro Man, Lee portrayed a garish, posed, false character trotted out to blinker the hoi polloi. They train people to do that. They direct them how to say it, and when to repeat their scripted lines. But the costumed actors don't run the company. Neither did a shill working for Martin Goodman, Cadence Industries, etc.

To paraphrase Steve Ditko: A shill is a shill.

A fiction.

Martin Goodman, the man who actually built and guided a publishing company.

Countdowns and Possibilities.

 Carole and I tend to plan our vacations carefully. Some time back we were having problems with the leveling jacks on our Casita so a friend came over and removed them for us with a saw that sheared through the steel. It was great to be rid of the damned things, I must tell you.

Over the intervening months we kept putting off installing new jacks because we couldn't decide which brand and design to use. I wouldn't have thought there was that much variety, but there is. Finally, yesterday I took the trailer off to a shop to have new leveling jacks installed, and to have some other minor touch-up work done. I hope to have the Casita back in a few days. Then we'll start loading it up for our big Autumn trip to the Smokies. I may even go off to a NC state park or National Forest campsite for a few days. Who knows?

When Carole retires we're going to take some extensive trips that will stretch beyond a couple of weeks into as long as two months. We have found that we tend to get a bit stir crazy in our Casita in trips over fourteen days. We love the trailer and we also know people who take trips of several months in them, but that's not for us. So, in the months leading up to Carole's retirement we're going to sell our precious Casita and buy a new, larger fiberglass travel trailer. We'll likely purchase a 21-foot Escape, but it's possible we could go with a similar sized Bigfoot or Airstream. The jury is still out.

So, our backyard parking lot looks a bit empty with no Casita sitting in it waiting for the next trip. We're probably looking at only eighteen months or so of camping in it before we buy a new model. Unless we change our minds, there will be a very sad day when we say goodbye to the trailer that has carried us all over the Atlantic seaboard, down to the Florida Keys, and as far west (and north) as Glacier National Park. I can already say we'll miss Casita Girl (as Carole calls her).

Or maybe we'll change our minds and keep her. You never can tell.

Liar, Liar

 Presented as the alternative to decades of propaganda.

As I predicted long ago, with the death of the corporate shill known as Stan Lee, the truth about his career in comics is coming out at a more rapid pace than when he was still breathing. But while it's easier to get the word out concerning his moral crimes, it's no easier to deal with his fans when one is telling the truth about him.

I can only describe his fan base as religious fanatics. They have been fed a line about his divinity and if you challenge this line you are at risk of the same kind of attack you would expect from a crazed fundamentalist, or from a rabid animal. When you tell what really happened at Marvel after Jack Kirby and Steve Ditko transformed the publisher from a faltering outfit into a tremendous success the Liar's true believers will descend on you with knives out.

Here, then, are the basic truths:

What we know of today as the Marvel Universe was created mainly by Jack Kirby. To a lesser extent it was also given commercial success by Steve Ditko. There were additional contributors such as Bill Everett, Wally Wood, Dick Ayers, Don Heck, and others; but the mass of the modern fables emerged from the minds and talents of Jack Kirby and Steve Ditko.

The big liar we call Stan Lee (Stanley Lieber) was the editor for the comics arm of a publishing company started by Martin Goodman. Lee was cousin-by-marriage to Goodman, so his installation into the company was an act of pure nepotism. No talent was involved, and no meritocracy was at work. A relative was shown the ropes and was provided with a steady paycheck at a very young age. Lee's lack of talent is obvious in that he never left the employ of his relative and stayed there over the years, never venturing forth to find gainful employment elsewhere, and never proving himself as anyone valuable enough for a head hunter to come calling. It's often said that Lee was a good salesman, but I always found him to be on a level with a scamming used car salesman. His personality was odious, at best.

But what service did he provide for Martin Goodman? After Jack Kirby and Steve Ditko were allowed to create new titles to cash in on the superhero craze of the early 1960s, Goodman needed a salaried employee whose name could be attached to the intellectual property to cement the company's claim to that property. And, as the only salaried employee at the comics arm of Martin Goodman's corporation, Lee fit the bill.

So: the liar's name went on every book as writer. Later, Lee claimed to have created all of the titles and characters at the early Marvel Comics. He claimed to have created the Fantastic Four, the Incredible Hulk, the Avengers, the Uncanny X-Men, Daredevil, the Mighty Thor, Dr. Strange, the Amazing Spider-Man, Iron Man, Giant Man, Ant Man, etc. In fact, though, there is zero evidence that Lee invented any of the characters which he claimed to be writing. Also, there are credible claims that he wasn't even writing the parade of successful books appearing from the likes of Kirby, Ditko, Ayers, Wood, Everett, Heck, Romita, and company. Keep in mind that before the explosion of creativity provided from Kirby and Ditko, Goodman's most profitable enterprise was publishing a line of men's adventure fiction magazines. There was a  constant parade of talented writers in and out of the  building who were only too happy to expand dialog already provided  by the artists who were actually not only creating the characters, but plotting and writing them. For a couple of hours work these ghost-writers could earn grocery money. No big deal that another man's name went on. For in those days comic scripting was held in lower esteem than even the pulp fiction they were producing for Martin Goodman. Who cared if a no-talent bum put his signature to it?

Over the following months and years as Marvel's fortunes expanded Goodman sought to sell the company. I can imagine what he was thinking. He'd already seen his comic book business go through a boom and bust cycle from the early 1940s and through the 1950s, and he could have figured he was riding another wave that might soon crest and fall. He wanted to get out while the company was a ripe crop ready to be harvested and sold. Therefore, more than ever he needed a corporate shill that enabled him to claim ownership of the intellectual property that rightly resided with the men who had sweated it out: mainly Jack Kirby and Steve Ditko. For that purpose alone, Lee's lying presence was invaluable.

Eventually, Goodman did sell Marvel. For enough cash so that he was able to retire to Florida as a wealthy man. What he never considered was that the value of Jack Kirby's creations was far more than he ever could have dreamed. The publisher never figured that his connivance with Liar Lee was a theft that would someday be measured in tens of billions of dollars. I cannot think of another theft of intellectual property that rivals what was stolen from Jack Kirby and Steve Ditko. The monetary value of the likes of X-Men, Spider-Man, Iron Man, the Avengers, Dr. Strange, etc. staggers the imagination. And as that wealth has increased, so did the lies of the man whose professional existence was provided for that sole purpose. And also continued the willingness for the various corporate owners to go along--they still needed that lie to live on.

In fact, though, we all know who created the characters. Kirby, Ditko, Everett, and others did. Who wrote the books? The artists who illustrated it were expected to plot and also write them. The editor placed his name on the credits page as "writer" when there is zero evidence he ever wrote anything other than poorly rendered promotional blurbs and columns, and an occasional butchering of dialog and scripts in some issues. The corporations claimed ownership for everything because of the existence of a sole salaried employee.

Today, as I said, the truth is emerging. We now know who created the characters and wrote and illustrated the stories. It wasn't the lying editor.

But telling this simple truth can still be a tough row to hoe. One has to deal with the army of zealots who believe the fallacy that a slimy grifter created the characters they love. These fans equate the face of a gleaming, grinning slug with their beloved comics. And there are the professional sellouts working in the comics industry who still feel the urge to kiss corporate ass after the lying bastard they once worked for is dead and rotting. Hopefully, these prostitutes will come to their senses and find enough dignity to stop lying for a dead thief and the corporate master he served. Maybe that will happen. But I doubt it.

ACCORDING TO JACK KIRBY by Michael Hill. Highly recommended.

The Amazing Spider-Man. Created by, plotted by, written by, penciled by, inked by Steve Ditko.